Our story

Who We Are
Established in the Fall of 2021, Lily Foster is proud to be a self-financed, female-owned clothing & accessory company inspired from a 20-year dream. Our vision is to become a one-stop-shop for all of our customer’s fashion needs!

What We Do
Lily Foster is committed to offering trendy, affordable fashion with quality that customers can trust. We focus on value and longevity rather than this year’s fads. Our mission is to offer women with styles that elevate their current wardrobe and can be styled for seasons to come!

Our Why
We believe that every woman should experience joy and confidence in what she wears and in purchasing our styles. We strive to reach the everyday woman and provide her with a community for all of her fashion styling solutions!

Owner & Founder
I realized my dream of pursuing a career in Fashion at 16-years old when I took my first Fashion Merchandising class offered at my high school. I went on to graduate from Iowa State University with a B.S. in Apparel Merchandising, Design, and Production and a minor in Entrepreneurial Studies, where I was also offered the opportunity to study at the London College of Fashion. With my educational background and 14-years of corporate retail experience, I decided it was time for my lifelong dream of being a small business owner to come full circle.

For the majority of my adult life, I struggled to shop for what I nick-named the ‘in-between’ in my closet. There were no shortages of business professional options, bar/clubbing pieces, and drawers full of yoga pants. I found it difficult to find versatile styles that could be worn to work, to happy hour with my girlfriends, date night with my husband, family gatherings, and running errands on the weekend. Therefore, my vision for Lily Foster was created out of the need to solve for the ‘in-between’.

Lily Foster is so much more than a company or a brand, it’s an opportunity to share my passion with other women and create a lasting connection with our customers.

How Did We Get Our Name?
My middle name is Foster, named after my maternal great grandmother, Lillian Violet Foster...Lily Foster.