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Our Story

Welcome to the Lily Foster Family

After dreaming of owning my own business for the last 20 years, I can't believe this day is finally here. It's been scary, but I'm excited to finally be living out my passion for fashion and building a community of women to share it with!

I want to thank all of you for your support these last few months as I took this leap. We're a team of 1.5, as I'm very grateful for my husband's wizardry graphic design skills! We've built this business from scratch and accomplished everything in-house, from my solo buying trip, to coding the website, to learning some product photography skills along the way. It's been a labor of love, and I hope that shines through.

Please know that as we grow, we're committed to offering more styles & colors, extended & inclusive sizing, and additional product categories such as denim, footwear, and more!

And with that, happy shopping:)


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